Summer tourism should grasp the market cultivation and professional guidance of Tianci cooling machines

The development of summer tourism in 2013 suggests that the national summer tourism market has initially formed and the economic benefits of summer tourism are evident; Different destination cities have their own unique development paths and models. However, overall, the development of China's summer tourism industry is still in the stage of development and cultivation, manifested by the insufficient strategic height of summer tourism, often staying at the level of tourism departments and seasonal products; Summer tourism strengthens the advantage of the destination's summer climate in the market, invisibly suppressing or even negating the suitability of tourism in other seasons, resulting in significant negative regulatory pressure; The embryonic form of summer vacation economy is emerging, but there is insufficient understanding of the tourism industry attribute of summer vacation tourism, thinking that summer vacation tourism is "relying on the weather to eat". In reality, it is manifested as "climate is an objective advantage, but tourism is a weakness"; The industrial structure of the summer vacation economy is single, and industries such as summer vacation tourism, summer vacation tourism real estate, and tourism transportation are well developed. Other extended industries such as summer vacation and recuperation, and off-season agriculture are lagging behind; The lack of distinctive features in summer tourism products often results in a simple reorganization of existing routes and products, which cannot reflect the professionalism of summer tourism. Based on this, the 2014 report identified "market cultivation and professional guidance" as the keywords for this year.